Wondering why Burger King Mascot took Justin Bieber’s place in Floyd Mayweather’s ring walk last Saturday in his fight vs Manny Pacquiao? There’s a reason for that. A million reasons actually. According to ESPN, Burger King paid Floyd Mayweather 1 Million $ just to have their Mascot walk behind Mayweather to the Ring — an approximately 30 second event. It’s ingenious because for 1 Million, Burger King got their mascot and brand in front of millions of pay-per-view viewers and potential future burger consumers around the world.